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For easy success,
you need to get in the habit of a monthly mailing. Over time, everyone
on your list will begin to expect your cards and know that you can
solve their needs. You should direct mail twelve times a year, mixing
both postcard and newsletter mail-outs. One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, promotions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending them postcards with new updates reminds them about you and makes them call for appointments. Do postcard mail-outs at least 6 times per year and you will be far better off right from the start. Now, direct mail coupons are a unique blend of advertising with sales. While good advertising should certainly lead to sales, direct mail allows you to present the product or service, make an offer, and try to close the sale - all at once! It does it all for you, and if you are consistent, all you do is watch your growth rate go up. If you are going to do coupon mail-outs, then you have to learn how to focus on what benefits your customer and do it right away. You will want to be the lead in your neighborhood, defeating all competition.
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Try the I.S. Marketing Concept!
I.S.
Marketing
1-800-717-2566
813-877-2389
Fax: 813-877-2460
email: Info@InfoSalonMarketing.com
"MARKETING MAKES A DIFFERENCE"
Don't wait for "word of mouth"! Join the new wave of
marketing...