|Billboards have been the rage for community or city recognition for over 80 years, commanding 62% of the total outdoor signage. Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They must be readable in a very short time because they are usually read while being passed at high speeds. Thus, there should be only a few words, in large print, and an attention getter in brilliant color.
While technological advances have hurt many traditional advertising formats, the outdoor advertising industry has embraced all changes, and accelerated outdoor advertising's phenomenal growth. Outdoor advertising is estimated to increase 18% by this year’s end.
There are really only two mistakes that can be made in billboard advertising. The first is location. The second is opting for “FREE” design from billboard owners who have little to no professional design skills. A poor design can mean no response, therefore the investment becomes a waste of money.
I.S. Marketing, “Addy Award Winners for Design”, can design and print billboards for you at the best prices. We can also design for you alone and provide the design on disc with our permission for your rental company to print your billboard. Call today for a quote.